Casino 888 Bringing Online Gambling to South Africa
The company 888 is one of the biggest players in the online casino industry and they have developed an expansion strategy that is sure to make everyone that gambles online aware of them very quickly if they aren’t aware of them already. Through Dragonfish, which is the division that is responsible for all the business to business operations, the company has recently negotiated a very large deal to be the provider of online gambling software to Harrah’s Entertainment! Now, not even a week later the company makes a deal with Tsogo Sun Gaming Group which is a large land based casino operator in South Africa.
The plan is for Tsogo Sun to open a new sports betting arm for their online business under their own brand and also expand further by offering 888’s already popular and successful online gambling options such as their Online Poker rooms, Online bingo rooms and of course their full operating online casinos.
The idea behind all these partnerships is simple. The company wants to operate in various countries and regions and wants to do so while staying completely legit and so partnering with organizations that already have these established relationships will surely keep them on the right track and both sides of the partnership can benefit from these relations as 888 has so much experience in the industry.
The relationships between these companies are likely to create new products in the online gambling industry and it will be interesting to see what else develops and what other new partnerships form as part of this expansion.