Betsson Launches New Spanish Television Campaign
The Stockholm-based online gambling group Betsson AB what’s very proud to announce their first advertising campaign on a Spanish network entitled, “Suecos, pero emocionantes (Swedish, but exciting) promoting the online casino Betsson.es. Betsson is a European multi-operator and they recently decided last February to expand their markets to Spanish-speaking individuals. With this recent move, they are hoping to tap into that many more new markets. Betsson AB is a Swedish gaming company that actually offers more than 20 online gaming products. These would include of course Betsson.es, but also Betsafe and NordicBet. Betsson AB is listed on the NASDAQ Stockholm Large Cap List.
Because they are a Swedish company, they realize that marketing the Spanish countries might be a hard sell. However, they have a team of marketing experts that are determined to make the association work. In order to do this well, they had to understand how the culture of Spain works. One expert chimed in, saying, “The tv commercial is intentionally non-conventional to stand out from the other online gaming commercials aired in Spain. It is presenting Betsson.es to a new Spanish audience.” Betsson.es also realizes they are going to have to hit this coverage with both barrels, and ramp it up as high as they can. Only a focused, determined approach will help them succeed in Spain.
They are truly hopeful that their new Spanish audience will be as excited and interested in this new product as they are. Given their track record of appealing to and attracting new clients, they certainly are confident that they will be able to do the same in Spain. Of course, the experts at Betsson.es definitely have a very lofty goal: they simply want to be seen as the number one gaming entertainer in the country of Spain. They know that marketing, advertising, and good old-fashioned word of mouth will demonstrate to the Spanish market that they are and online gaming mecca that is entirely trustworthy. All it’s going to take is simply time.
Why is The Betsson Group so confident they will be able to corner the Spanish market? it probably stems back to the fact that this company is more than just an online casino. They actually have their roots all the way back to 1963, and they actually started as a Swedish restaurant conglomerate. Indeed, one of the most impressive things about the original version of this company is that they were the very first to introduce slot machines to Swedish restaurants. Thus, considering their track record, if any online gaming company can get the citizens of Spain excited about their product, it would be this company.
