PartyGaming is getting Smart

Online gaming giant, PartyGaming is joining forces with smartFOCUS, a global provider of intelligent multi-channel marketing software. PartyGaming is serious about staying on top, as they are the world’s leading online gaming company. The goal of PartyGaming is to increase the volume and player activity under all sectors of the PartyGaming umbrella. That being said, PartyGaming plans to use high performance marketing solutions by smartFocus to stay on top.

With the purchase of the full suite of smartFOCUS software and services, PartyGaming will get a bevy of services, and be able to put their customers front and center of their business, allowing them to test new ideas on them, thus enabling them to stay competitive for a long time to come. Services such as analysis, campaign management and reporting will show PartyGaming a view of their customers that they can’t get another way as easily. Players will be profiled from their recent activity to the frequency of how often they play, as well as other factors. The profiling will be collected, and PartyGaming can then view this data and take advantage of it, making changes where they think best.

With such an in depth view of data, PartyGaming is hoping to benefit with what they feel will enhance the relationship they have with their customers.

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If competitors hope to stay in the game, they better hop on this bandwagon before its too late!