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Leeds-based Sky Betting Teams Up with Ad Agency for HR App

Sky Betting & Gaming, a UK gambling company based in Leeds, has entered into a partnership with digital ad agency Bolser to develop a new application that will streamline the on-boarding of new employees at the growing sports book and gaming business. The new app, which will make the hiring process virtually paperless, even takes care of photo scans, and is the product of seven months of cooperation between the two organizations.

The gaming company has had to enhance its recruitment operation to keep up with its rapid growth, even unveiling a recruitment “chat bot,” voiced by Sky Sports personality Jeff Stelling. Sky Betting and Gaming HR chief Caroline Parkinson noted that the corporation’s growth has been so rapid that it’s crucial for new employees to be productive from day one. In addition, hiring executive Stacey Gillingham added that she hopes the new app will make it easier for new hires to start making an impact right away. The company has also announced that it will invest more than £500k into recruiting young talent at universities.

Sky Betting & Gaming is one of the fastest growing companies in the UK gaming sector. The new contender has outperformed the market average in revenue for the last five years. The business has approximately 1000 employees, most of whom are based in Leeds and Sheffield. In addition, the company also has offices in London, Rome, and Germany. The Sky Betting & Gaming brand includes Sky Bet, Sky Vegas, Sky Casino, Sky Poker, and Sky Bingo.

Bolser is also a rising star in the Leeds business community. The digital advertising and marketing agency specializes in mobile web design, application development, SEO, social media, and CRM. With offices in both Leeds and London, the agency has experts who have both creative and technical competence. The company also provides content development as well as advertising and design services. Bolser’s management are hopeful that the company will continue to form strategic alliances with businesses in the area in order to build economic growth in the region.

Sky Betting & Gaming began with Sky Bet, its flagship business. In 2000, predecessor BSkyB purchased Sports Internet Group, which owned online sports gambling companies Surrey Sports, which was later re-branded with the Sky Bet name. In 2006, Sky Bet also absorbed competitors totalbet and ukbetting. Their success during the 2000s led them to branch out into other areas in the gaming industry.