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William Hill Sponsors UK Snooker Championship

William Hill is one of the biggest bookmakers in the United Kingdom, and the company has a huge presence in the country’s sports market. To expand its place in the UK’s sporting industry, William Hill has announced the renewal of its sponsorship of the UK Snooker Championship, the biggest gathering of the most talented snooker players in the country.

The renewal will last for another two years, as William Hill supports the costs of the prestigious event. The championship will take place from December 1 to 9 this year, and it will be named the WilliamHill.com UK Championship.

“William Hill recognises that this sport is going places and it wants to be involved”, says Barry Hearn of the World Snooker Association.

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Sports sponsorships are hugely popular among the UK’s online gambling operators. While most companies are interested in sponsoring high-energy sports like football, now is the ideal time for William Hill to get its name into the snooker market. It is currently emerging as an increasingly popular sport in the United Kingdom – both for participation and for betting. As such, William Hill could stand to benefit greatly by appealing to this particular audience.