The PokerStars/Team Liquid Partnership Arrives

PokerStars (PokerStars.com) has been a wildly successful entity for its parent company Amaya Inc. PokerStars is so successful and popular, the brand is always seeking out new fields of play to expand into. An incredible announcement was just made about a new partnership arrangement PokerStars has entered into. A fantastic new sponsorship deal with Team Liquid has been inked.

For those who love eSports, this is big news. Team Liquid is a hot property in the eSports world. Team Liquid is not only one of the most popular of an eSports gaming organizations, Team Liquid has consistently proven its financial prowess. In other words, Team Liquid makes money. PokerStars and its parent company are sure to reap more than a few windfalls thanks to a new affiliation with Team Liquid.

eSports do exist on a professional level. Older and more traditional gambling and gaming fans might not be aware that professional eSports events draw people to arenas and are aired on television. Successful eSports players can make quite a good living on the professional level. Forming a connection between an eSports entity and a successful online gambling one does make a lot of sense on a host of different levels. Namely, a lot of publicity could be garnered for all parties involved. From this publicity, more revenue could flow in. Businesses do need to maximize their revenue potential and innovative joint ventures of this variety contribute to the cause.

As part of the deal, popular professionals affiliated with Team Liquid will add poker to their gaming endeavors. All of this will occur in front of new audiences. These eSports pros are featured on the Twitch Channels. In the near future, they will show up on these channels playing online variants of poker. The younger audience who view these games may end up being converted to new poker players. PokerStars would definitely benefit from any and all increase in popularity and interest in poker.

A new venture called Knockout Poker just debuted. The inclusion of Team Liquid members in Knockout Poker play could help PokerStars recoup its investments in developing the new endeavor. The new online product is still somewhat in the testing stage. What better way to test Knockout Poker than make it part of an entertaining spectacle?

And yes, a host of Team Liquid stars are going to find their way into a few of the top PokerStars’ online tournaments. The already prestigious tournaments could end up becoming even more prestigious once these eSport celebrities join the mix. The inclusion of the eSports stars has the ability to draw a bit more publicity to the tournaments. Once again, a number of people who would never enter a poker tournament might do so once they discover their favorite eSports pros have jumped on board.

Marketing and publicity count a lot towards the success of any endeavor. Unique and creative joint partnership endeavors definitely have the potential to grow an audience of consumer. PokerStars new venture with Team Liquid absolutely has great potential for massive success.